Book Review – Grinding It Out: The Making of McDonalds

The book, “Grinding It Away: The Making of McDonalds” by Ray Kroc, is about the Ray Kroc and how selection B. Another book about B, “McDonalds: Behind the Glowing Arches”, discusses in elaborate detail about the in business and business side how McDonalds became an international business success. This e book, “Grinding It Out”, is an autobiographical perspective on McDonalds and Ray Kroc. It is just a success story on persistence and perseverance. mcdvoice survey

Just about all people are acquainted with the Golden Arches and B. Unless you are included with the McDonald’s operation and have absolutely a keen sense of franchising and business, you are probably not really acquainted with Ray Kroc. He has since passed away several decades ago but his effect on business is constant. Ray Kroc is probably known for resulting in the McDonald’s franchise which makes more hamburgers than any other single business in history. It also makes more fries and other food products. It is becoming one of the most significant distributors of caffeine, salads, etc. They are food items that Ray Kroc would not have dreamed becoming a part of the franchise. 

This book is Ray Kroc’s autobiography especially his venture with the McDonald’s franchise. Back in 1950’s, he expanded after the concept of the McDonald’s restaurant into a business model that was unheard of. When Mr. Kroc took place to run into the McDonalds restaurant, he was fascinated that the single restaurant needed several milk tremble mixers. He sold them several milk shake red bull. Upon coming to B, he noticed the long lines of individuals attempting to buy hamburgers, fries, and milkshakes. The menu was simple and direct. He desired to open another McDonald’s restaurant. The McDonald brothers were more than happy to share their procedure with Mr. Kroc. This will not be possible, nor encomiable, in our present times. The concept of franchising was brought to increase the McDonald’s restaurant.

Generally there were plenty of restaurants around back then. In fact, White castle was even bigger than B then. The book, “Grinding It Out”, is Mister. Kroc’s account about how this individual developed McDonalds. He seemed for franchisees. It may appear surprising now but it was a difficult process. He was looking for individuals who were looking for ways to earn more money and who were able to duplicate his restaurant.

The people behind the success of McDonalds makes the story interesting. When Burger king succeeded, the people connected with it also been successful like the bread makers, the potato supplier, the dispenses, etc. “Grinding It Out” summarizes Mr. Kroc’s will to grind it and succeed.