Instagram: New Restaurant Craze

Online communities like Facebook and Myspace are popular and a lot of customers still use them, but there is certainly another site out there that is gaining reputation. Instagram is a picture based social media site that is catching every person’s attention. According to Fast Casual, Instagram has produced from 5 million users to over 30 mil since 2010. As of now, there are over 1 billion photographs submitted on the site with the number continuing to increase every day. Instagram followers

Photo based social media sites are becoming increasingly popular with consumers. People are naturally visually based and websites that cater to this grab their attention. Restaurants like Dunkin’ Doughnuts and Starbucks are utilizing Instagram to promote their brand and run contests. Consumers can posts pictures using their products for a chance to win a winning prize. This gets their customers engaged and also improves the amount of fans they have. 

Instagram is a means for brands to use a new way to marketing their products. Rather than having professional pictures and excellent images, Instagram allows spontaneous writing of pictures. This offers the internet site and brands more of a personality in the minds of the customers. Followers can also post pictures of their favorite brands and products on the site which is excellent word of mouth area advertising for restaurants.

The site recently created an iphone app that its customers can use to post their pictures to different sites. The software allows users to post to Twitter, Facebook, Flickr, Tumblr, Poseterous, and Foursquare. All of these sites already have a sizable band of followers and this new iphone app gives Instagram and other social mass media sites an integrated feel for consumers.

Similar to Twitter, Instagram has a hashtag feature. When importing a picture, an person has the option of putting hashtags that connect to that picture. Pertaining to instance, if a pizzas restaurant puts a picture of their veggie french fries, they can use the hashtags #pizza, #restaurant, #veggie, along with anything different that matches the picture. Then, when someone queries for pizza, their picture will come up along with all pictures with the hashtag #pizza.

Eating places can use Intagram to their advantage. About 60 per cent of pictures uploaded on Instagram are of food and drink. Restaurants can post pictures of a dish or soup of the day rather than just posting a comment to Facebook or Twitter. Photos are better marketing for food than words. Meals is very visual and the colors and plating make a dish put out verses words which may sound good but do not give that visual image.