Why Non-Profits Must Get Comfortable With Online Fundraising

Frequently on a shoe-string budget, non-profits struggle with funding for fundraising efforts to engage with donors, be it events, banquets or concerts – everything provides a price. The good news for non-profits today is that with the internet getting more complex and secure, people are more comfortable using their credit cards for online purchasing. Listed below in this article are five key points on why every nonprofit organization should now focus their time and effort on raising money through online fundraising… online fundraising ideas for nonprofits

No Pressure on the Donor – Leveraging the internet to talk to people for donations relieves the subscriber of having to create a decision on the spot – while being approached on the side-walk. The subscriber gets the overall flexibility to research the cause before giving and may even move it on to a friend. 

Traceability – Today donations made online immediately provide a 501c3 duty deductible receipt. This is not merely a huge motivation for folks to make donations and claim against their taxation, it also allows for reliability and traceability of the donation and outcome if the donation is not used 100% towards the cause.

Easy Set-Up- Setting up a gift site is a low cost effort with the opportunity of a high come back if leveraged properly. With companies like Piryx assisting non-profits set up monetary gift pages and providing training and tools for no set-up or subscription fees, nonprofits shouldn’t feel nervous about using this excellent platform for fundraising.

Business Social Responsibility- The temperature is on big and large companies today to show that they love their environment and their community along with their bottom-line. Yes, there are tax benefits associated with CSR and is offered as an incentive for companies to continue being involved. Keeping this in mind, companies give you a corresponding donation program for employees.

A Green Way to boost Money- ‘Going Green’ is the new buzz phrase and companies go away of their way to prove it. For non-profits, raising money online instantly reduces the price tag on printing fliers and mailers – something that a lot of often ends up in the bin in most homes.

The idea that folks do not want to give money online is a myth – according to an article by Sage Nonprofit Alternatives ‘Five Myths of On-line Fundraising’ in 2008, three hundred billion dollars was given by Americans to charitable organizations and four percent of these amount, 12 billion dollars dollars was donated online. Of all of the benefits that the World Wide Web has taken us, the ability to use the internet to improve money for a cause is definitely the finest of all benefits.